Amplify Analytix is now part of Atombit
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atombit

We are an experience intelligence innovator, data analytics and AI solutions provider

We enable radical transformations for large, complex businesses to help them enhance profitability and realise their potential. We are one of the first businesses ever to promise and deliver profit outcomes.

Operating model venn diagram

An operating model that enables differentiated value

Best-in-class technologies

Tried and tested solutions that expedite insights and value creation.

Market leading talent

The ability to attract, engage and develop a unique combination of elite talent.

Profit-generating methodologies

A proven model of orchestrating technology and talent for a fast ROI.

Bespoke data analytics and AI solutions

Leverage opportunities and counter threats to transform existing operating models.

Best-in-class technologies

The optimal technology stack, delivered in partnership with the market-leading vendors, to transform customer experience and employee engagement.

Conversation
Intelligence

Conversation Intelligence solutions use AI tools and platforms to analyse customer interactions across channels, uncovering insights to enhance service and improve experiences​.

Customer Feedback
Management

Customer Feedback Management solutions capture and analyse customer and employee feedback to improve products, services, and overall customer experience.

Artificial Intelligence &
Machine Learning

AI/ML solutions leverage artificial intelligence and machine learning to enhance decision-making, deliver data-driven solutions for multiple business needs.

Generative
AI

Gen AI solutions utilise generalised Large Language Models to perform a wide range of tasks without specific programming, mimicking human learning capabilities.

Market leading talent

The specialist groupings of skills and expertise that must interact and align to uncover insights, ideate CX and EX strategies, and implement change.

Insight Innovators

Data Scientists, Data Engineers, Artificial Intelligence and Machine Learning Specialists. Focused on harnessing the power of data to generate valuable insights and predictive models. Analysing
complex datasets to uncover trends and patterns. Building the infrastructure necessary for data collection, storage and processing. This group leverages advanced algorithms to create innovative solutions that drive business transformation.

Business Strategists

Business Analysts, Solution Architects, and Industry Specialists. Focused on understanding a clients' needs, analysing business processes, and designing solutions that align with strategic goals. Translating client requirements into actionable specifications, ensuring the technical feasibility and integration of solutions, and bringing deep sector-specific knowledge to solve unique industry challenges. This group bridges the gap between business objectives and technological implementation.

Engagement Enhancers

Customer Experience / Employee Experience Experts, UX/UI Designers, and Change Management Specialists. Dedicated to improving user experiences and ensuring smooth transitions during technological and process changes. Focused on enhancing satisfaction and engagement, creating intuitive and visually appealing interfaces, and developing strategies to facilitate adoption and minimise resistance. This group ensures that solutions are user-centric, fostering high engagement and satisfaction linked to ROI.

Efficiency Optimisers

Operations Experts, Project Managers, and Cybersecurity Specialists. Focused on optimising business operations, identifying automation needs, managing project delivery, and ensuring data security standards are maintained. Dedicated to streamlining processes for greater efficiency, orchestrating project execution to ensure timely and budget-compliant delivery, and protecting data and systems from threats. This group ensures that client operations are efficient, secure, and aligned with strategic goals.

Profit-generating methodologies

The orchestration necessary to leverage the best-fit technology platforms and elite talent to enable predictable, scalable returns.

Assess

PHASE 1
Define the As-Is Model. Problem statement definitions, desired outcomes, and alignment with key stakeholders.

Design

PHASE 2
Define the To-be Model, potential and ideate solutions. Atombit solutions mapped to resolve problems and realise value anticipated outcomes.

Deploy

PHASE 3
Data ETL, testing, results, insights and recommended solutions (technologies and methodologies).

Manage for ROI​

PHASE 4
Continuous ROI improvement from iterative ongoing process cycles.

Solutions that enable radical CX & EX transformations.

Profit enhancing. Value generating. Measurable ROI.​

customer experience Growth

"Your growth strategy is only as good as your CX strategy."

The best way to predict the future is to invent it.

Identify what is restricting your potential.
Are you unlocking every opportunity in your addressable market? Can you measure and predict the impact of CX on growth outcomes? Are your pricing strategies maximising revenue without deterring retention? Do you have visibility into the next best action for every customer? Is your feedback management process driving measurable improvements? Can you anticipate and prevent churn before it starts? Are you consistently optimising CLTV across the customer lifecycle?
Reimagine what you're able to achieve.
Discover untapped potential within your market and capture it. Prioritise high-impact opportunities that drive the greatest ROI. Align pricing, sales effectiveness, and lifecycle retention with growth objectives. Transform CX into a strategic driver of customer revenue and loyalty. Optimise upsell and cross-sell strategies to maximise customer value. Build a continuous feedback loop to improve growth outcomes and customer experiences.
Guarantee value generation and your ROI.
Predict and control your customer base with precision. Drive growth through better pricing, higher retention, and smarter cross-sell strategies. Align CX initiatives with measurable growth outcomes to increase revenue and margins. Scale efficiently by focusing on the customers and opportunities that matter most. Monetise every stage of the customer lifecycle to achieve sustainable, scalable growth.

Predictable, scalable, profitable growth.

Our CX Growth solution families...

Customer
Scaling
Customer
Revenue
Customer
Outcomes

customer experience Efficiency

"Intelligent automation is the engine of sustainable growth."

Get more stuff done, for less.

Identify what is restricting your potential.
Can you ensure 100% quality across customer interactions at scale? Are you automating repetitive tasks without sacrificing CX excellence? Is your cost-to-serve optimised to support growth without waste? Can you adapt your supply chain operations to meet customer expectations in real-time? Are your resources deployed where they drive the greatest impact? Do you have a clear roadmap for how AI can unlock efficiencies across your business?
Reimagine what you're able to achieve.
Guarantee quality in every interaction without adding complexity. Turn automation into a strategic enabler of CX and operational excellence. Optimise your resource allocation to achieve maximum productivity. Make supply chains agile, adaptive, and customer-centric. Deploy your scarce resources where they generate the greatest returns. Free your team to focus on creativity and strategy while AI handles the repetitive.
Guarantee value generation and your ROI.
Realise the true potential of AI as a driver of operational efficiency. Move beyond AI hype with solutions that deliver measurable, bottom-line results. Balance human ingenuity with machine precision for scalable impact. Define the inflection point that optimises human and AI talent. Leverage precision data to unlock guaranteed returns. Adapt to the pace of change without compromising quality or service.

Precision wins the efficiency race.

Our CX Efficiency solution families...

Intelligent
Automation
Supply Chain
Optimisation
Workforce
Optimisation

Customer experience risk

"Risk is a CX variable that can be controlled."

Convert known risks into breakthrough opportunities.

Identify what is restricting your potential.
Are regulatory changes leaving gaps in your compliance strategy? Can you detect and respond to fraud before it impacts your bottom line? Are you confident in your ability to predict delinquency and mitigate risk? Do you have real-time visibility into anomalies across your operations? Is your approach to ID&V seamless yet secure? Are you maximising automation to ensure compliance without increasing costs?
Reimagine what you're able to achieve.
Anticipate regulatory impacts to stay ahead of the curve. Detect fraud patterns before they become losses. Automate compliance processes to reduce overheads and enhance accuracy. Harness early warning systems to prevent defaults and safeguard your revenue. Focus your team’s expertise on strategic decisions while AI manages repetitive monitoring tasks. Anticipate delinquency rates in advance.
Guarantee value generation and your ROI.
The assurance of compliance without excessive cost or complexity. The ability to transform risk management into a driver of competitive advantage. The precision to prevent fraud and defaults before they occur. The security of data-driven decision-making for measurable outcomes. The balance of automation and human oversight for optimal accuracy. The agility to adapt as regulations and risks evolve.

Identify. Mitigate. Innovate.

Our CX Risk solution families...

Regulatory
Compliance​
Fraud
Detection
Delinquency Forecasting​

Employee Experience

"Your employees are your most important customers."

Your EX strategies should be generating a CX ROI.

Identify what is restricting your potential.
Are you leveraging data to accurately predict employee performance and retention? Can you identify high-performing, low-churn candidates before they join your team? Are you optimising your recruitment funnel to reduce time-to-value? Do you know how engagement and experience drive ELTV and ROI? Is your approach to recognition and incentives effectively reducing churn?
Reimagine what you're able to achieve.
Create employee experiences that inspire loyalty and drive performance. Use predictive insights to hire top talent with the lowest time-to-value. Transform engagement strategies into measurable business outcomes. Design a talent growth journey that aligns employee development with business success. Proactively recognise and reward excellence while preventing churn before it impacts your teams.
Guarantee value generation and your ROI.
Turn employee experience into a competitive advantage that fuels CX success. Make every hire count with data-driven talent profiling and accelerated onboarding. Align development and recognition strategies to maximise ELTV. Prioritise high-impact tasks that empower employees and deliver the greatest returns. Create an end-to-end talent lifecycle that optimises performance, retention, and business outcomes.

Better EX generates better business outcomes.

Our EX solution families...

Talent
Acquisition
Talent
Growth
Talent
Retention

Our team

Paolo Righetti

Chief Executive Officer & Founder
LinkedIn

Laura Murphy

Co-founder - Amplify Analytix
LinkedIn

Luca Pepere

Executive Chairman and Co-founder
LinkedIn

Anna Thomas

Co-founder - Amplify Analytix
LinkedIn

Steven Willert

Chief Marketing Officer
LinkedIn

Marianne Withers

Business Partner
LinkedIn

Our locations

United Kingdom

535 King's Rd, London SW10 0SZ, United Kingdom
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Bulgaria

Campus X, Building 3, 1729 g.k. Mladost 1A, Sofia, Bulgaria
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Netherlands

De Cuserstraat 93, 1081 CN Amsterdam, Netherlands
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India

Kalyan Nagar, Bengaluru, Karnataka 560043, India
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Get in touch

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