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Adaptive CRM That Drives Customer Growth

Atombit’s Adaptive CRM blends data science, marketing automation, and personalised customer experiences that evolve with your business, helping you anticipate customer needs and grow revenue. We go beyond traditional relationship management to proactively drive engagement, reduce churn, and increase lifetime value.
Transform your customer relationships with data-driven strategies, personalised journeys, and measurable revenue uplift.
Let’s Talk CRM Strategy.
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Our Technology Expertise

Atombit leverages the latest CRM and data technologies to turn customer insights into growth.

We make your systems scalable, future-proof, and easy to act on, integrating cloud platforms, data pipelines, and advanced analytics. With smarter reporting and real-time dashboards, your team can make faster, insight-driven decisions that drive results.
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Why choose Atombit CRM

Atombit CRM combines deep data expertise with practical CRM execution to help build stronger, more valuable customer relationships. We take a platform-agnostic, insight-led approach, turning customer data into personalised experiences, scalable automation, and measurable business growth.

Our core CRM services

CRM Strategy & Consultancy

Craft a data-led CRM strategy that aligns with your business goals and customer journeys, from discovery to execution.

Platform
Enablement

Seamlessly deploy, optimise, or migrate your CRM platform. We integrate workflows, APIs, automated journeys, and system enhancements with minimal disruption

Segmentation & Predictive Modelling

Build advanced audience segments and predictive models that improve targeting, reduce churn, and uncover high-value opportunities.

Campaign
Management

End-to-end execution of personalised campaigns: from setup and automation to reporting and optimisation.

Customer Data Management

Clean, unify, and surface the insights in your data, enabling smarter decisions and stronger customer experiences.

Creative Campaign Innovation

Deliver high-impact campaigns with dynamic content, interactive elements, and cutting-edge creative formats.

Our team spans cultures and continents, enabling us to serve clients around the world with expertise and precision.

Client Success Stories

Every customer journey is different. These examples show how tailored CRM strategies helped brands create stronger relationships and lasting impact.

Welcome Series Retention

For a Leading home improvement Retailer

  • Analysed trade customer ordering behaviour
  • Built personalised welcome series
  • Achieved 71% customer retention
  • Increased lifetime customer value

Propensity Modelling

For an Award-winning Retail Bank

  • Built propensity-based targeting model
  • Identified high-intent prospects
  • Optimised loan application journeys
  • Increased conversions 400%

Churn
Reduction

For a Specialist
Trade Supplier

  • Developed predictive churn models
  • Identified at-risk customers
  • Triggered targeted retention campaigns
  • Generated £13M revenue uplift
We unite Human and Artificial intelligence to create better Experiences for all.
Paolo Righetti
Atombit CEO

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Shema Yves

Communications Officer

Shema Yves is a communications officer with experience in social impact storytelling, digital media, and community communication. For Progetto Rwanda, he's in charge of documenting activities, managing project visibility, and communicating their impact through social media, photography, and video.

Filippo Amedeo Venturi

Writer and Photographer

Filippo Amedeo Venturi is an Italian photographer based in London, specialising in reportage, interiors, and architectural photography. In 2023 he graduated from Parsons school of design with a degree in photojournalism.

Paolo Righetti

CEO and Co-Founder of Atombit

Paolo is the CEO and Founder of Atombit and played a key role in the creation and early development of the Future Guardians initiative.

He helped connect Progetto Rwanda with the wildlife photography and conservation storytelling community, bringing together Benedetta Lauricella and Alexandra Surkova to shape the initial vision of the project. Through Atombit, Paolo supports Future Guardians as a sponsor, promoter, and storytelling partner.

His focus is on helping launch the initiative, amplify its impact, and support its evolution into a scalable global model that can inspire future chapters across new ecosystems.

Bernadette Lauricella

Project Manager at Progetto Rwanda

Benedetta is Project Manager at Progetto Rwanda, where she oversees community-based initiatives focused on sustainable development and social impact. Her background in anthropology includes field research in Rwanda, Burundi, and Kenya, experiences that shaped her deep understanding of local culture, social dynamics, and community needs.

In her current role, Benedetta works closely with local partners and institutions to design and deliver programmes that respond directly to the priorities of the communities Progetto Rwanda serves, with a strong focus on education, inclusion, and long-term impact.

Patrizia Salierno

Founder and President of Progetto Rwanda

Patrizia is the founder and President of Progetto Rwanda. Following a humanistic education in philosophy and economics, she began her career as a teacher and later worked with Amnesty International, supporting a wide range of human rights campaigns.

She subsequently served as a project manager in India with the ASIA Association, working in support of the Tibetan Children’s Village in Dharamshala. Since 1998, Patrizia has been deeply committed to Rwanda, focusing on the protection of children and the defence of the rights and dignity of women living in vulnerable circumstances.

Luca Germini

Composer, music producer and sound designer

Luca Germini is a composer, music producer and sound designer with over three decades of experience in the music industry. Throughout his career, he has collaborated on a wide range of international productions across Europe and Latin America, working with artists, filmmakers and producers in projects where sound and narrative are central.

For the past ten years, Luca has also worked professionally in video production, initially directing and producing music videos, and later expanding into wildlife filmmaking through his collaboration with Alexandra Surkova. This transition allowed him to bring a cinematic, narrative-driven approach to documenting the natural world, shaped by years of experience in rhythm, structure and emotional timing.

Today, his work sits at the intersection of sound, image and storytelling, with a clear focus on creating visual narratives that feel honest and attentive — allowing stories, rather than spectacle, to lead the way.

Alexandra Surkova

Wildlife photographer and visual storyteller

Alexandra Surkova is a wildlife photographer and visual storyteller dedicated to documenting and protecting the natural world. Born in the former Soviet Union, she trained as a journalist and spent fifteen years working in the field before leaving her career behind to fully commit to wildlife photography.

Her work has taken her across continents, following wild animals in some of the last places where nature still resists. Her photographs have been published by National Geographic, Sony Alpha Universe, The Independent, El País and other international media, and she has collaborated with organisations and brands such as WWF, Sony and Leica, among others.

For Alexandra, photography is not about collecting images, but about creating understanding - not only by revealing beauty, but by awakening emotion and curiosity toward the natural world around us, a world we still know far too little about, and by choosing to pay attention before it is too late.