Amplify Co-Founder and CEO, Laura Murphy, mirrors Paolo’s enthusiasm. "Joining Atombit accelerates our shared mission to transform how businesses use data, to revolutionise their outcomes. With Atombit's experience and global scale we can enrich the depth and breadth of the impact we deliver to our clients, and expand across industries and markets. I am extremely proud of our team, and thankful to our wonderful customers, with whom we look forward to raising the bar even further."
Amplify will operate as a wholly owned subsidiary of Atombit, retaining its brand identity and leadership team. The companies will combine their solutions and bring to market a consolidated value proposition that leverages expertise from both sides. The combined entity will launch specialist solution families that leverage methodologies, technologies, AI and analytics to accelerate growth, optimise efficiency, and mitigate risk. Game-changing returns will be enabled by reimagining customer and employee lifetime values in parallel.
Amplify represents the start of Atombit's journey to create a category leader and reimagine value generation across the CX and EX lifecycles.
Media contact:
sw@atombit.com.
