Reimagining Research Operations to Unlock Deeper Consumer Insights at Scale
Sofia, Bulgaria [07/05/25] DWise, a specialist in research operations, data management, and insight delivery, today announced it has joined Atombit, the Experience Intelligence innovator. The partnership strengthens Atombit's ability to deliver scalable, high-quality, and insight-led transformation programmes across industries.
The acquisition is one of three simultaneous transactions completed by Atombit, alongside J2 Reliance and Profusion, following its first acquisition of Amplify Analytix in November 2024. Together, these companies form the foundation of Atombit's ambition to build the market leader in Experience Intelligence ROI.
DWise acts as the operational engine behind modern research platforms and agencies, providing full-service research operations across the lifecycle of a study, from survey programming and fieldwork management to data harmonisation, quality control, and reporting.
DWise's services include consumer and competitor intelligence, research operations-as-a-service, and human-in-the-loop quality assurance for emerging GenAI research workflows, helping organisations ensure that next-generation research outputs remain accurate, reliable, and trusted.
The company is partner-of-choice for leading research tech platforms and agencies thanks to its platform-native expertise, elastic scaling model, and ability to deliver consistently high-quality results without the need for internal team expansion.
DWise's ability to deliver seamless, scalable operational excellence positions it as a critical enabler of Atombit's broader Experience Intelligence flywheel — supporting real-time insight
generation, continuous feedback, and closed-loop improvement initiatives.
"Our mission has always been to provide the invisible operational backbone that powers great research," said Borislav 'Bobi' Domuschiev, Founder of DWise. "Joining Atombit allows us to scale that mission globally – bringing even greater operational excellence, reach, and innovation to our clients. We're excited to build the future together."
Joining Atombit enables DWise to scale its proven research operations model and support the growth of Atombit's feedback management capabilities, which are highly complementary. It also strengthens DWise's ability to serve a broader range of technology platforms, agencies, and enterprise clients through access to Atombit's expanded network and expertise.
"DWise brings a rare combination of operational precision, research expertise, and platform fluency to Atombit's Experience Intelligence vision," said Paolo Righetti, CEO & Founder of Atombit. "Their ability to deliver scalable, high-quality execution strengthens our ability to power real-time insight generation and continuous improvement for our clients. I'm delighted to welcome Bobi and the DWise team to Atombit."
DWise will continue to operate as a wholly owned subsidiary of Atombit, maintaining its commitment to delivering exceptional operational outcomes for clients. Over time, DWise's brand will be integrated into Atombit's, as part of a unified go-to-market strategy designed to create even greater value for clients and career opportunities for employees. Clients will continue working with their existing DWise team while gaining access to the broader Atombit network, combining research operations expertise, data quality control, AI-enabled innovation, and the scale advantages of intelligent shoring across group delivery centres.
The acquisition is one of three simultaneous transactions completed by Atombit, alongside J2 Reliance and Profusion, following its first acquisition of Amplify Analytix in November 2024. Together, these companies form the foundation of Atombit's ambition to build the market leader in Experience Intelligence ROI.
DWise acts as the operational engine behind modern research platforms and agencies, providing full-service research operations across the lifecycle of a study, from survey programming and fieldwork management to data harmonisation, quality control, and reporting.
DWise's services include consumer and competitor intelligence, research operations-as-a-service, and human-in-the-loop quality assurance for emerging GenAI research workflows, helping organisations ensure that next-generation research outputs remain accurate, reliable, and trusted.
The company is partner-of-choice for leading research tech platforms and agencies thanks to its platform-native expertise, elastic scaling model, and ability to deliver consistently high-quality results without the need for internal team expansion.
DWise's ability to deliver seamless, scalable operational excellence positions it as a critical enabler of Atombit's broader Experience Intelligence flywheel — supporting real-time insight
generation, continuous feedback, and closed-loop improvement initiatives.
"Our mission has always been to provide the invisible operational backbone that powers great research," said Borislav 'Bobi' Domuschiev, Founder of DWise. "Joining Atombit allows us to scale that mission globally – bringing even greater operational excellence, reach, and innovation to our clients. We're excited to build the future together."
Joining Atombit enables DWise to scale its proven research operations model and support the growth of Atombit's feedback management capabilities, which are highly complementary. It also strengthens DWise's ability to serve a broader range of technology platforms, agencies, and enterprise clients through access to Atombit's expanded network and expertise.
"DWise brings a rare combination of operational precision, research expertise, and platform fluency to Atombit's Experience Intelligence vision," said Paolo Righetti, CEO & Founder of Atombit. "Their ability to deliver scalable, high-quality execution strengthens our ability to power real-time insight generation and continuous improvement for our clients. I'm delighted to welcome Bobi and the DWise team to Atombit."
DWise will continue to operate as a wholly owned subsidiary of Atombit, maintaining its commitment to delivering exceptional operational outcomes for clients. Over time, DWise's brand will be integrated into Atombit's, as part of a unified go-to-market strategy designed to create even greater value for clients and career opportunities for employees. Clients will continue working with their existing DWise team while gaining access to the broader Atombit network, combining research operations expertise, data quality control, AI-enabled innovation, and the scale advantages of intelligent shoring across group delivery centres.
About Dwise
DWise powers the operational engine behind modern research platforms, delivering full-service research operations, data management, and human-in-the-loop AI quality assurance at scale. With a focus on precision, consistency, and continuous innovation, DWise helps businesses transform insight generation into a competitive advantage.
About Atombit
Atombit is an experience intelligence innovator and AI solutions provider, transforming how businesses build profitable, enduring relationships with customers and employees.
By combining data, AI, and automation in smarter, more integrated ways, we deliver measurable and transformational outcomes at pace and scale. Our solutions accelerate ROI, remove complexity, and solve real CX and EX challenges.
We help ambitious organisations design and deliver the seamless, personalised experiences their customers and people expect and deserve.
Atombit's solutions are grouped into four solution families: enabling Growth, driving Efficiency, mitigating Risk, and optimising Talent. Each is engineered to unlock value across the customer and employee lifecycle. This is where human ingenuity (atoms) meets machine capability (bits), delivering precision transformation that turns potential into competitive advantage.
By combining data, AI, and automation in smarter, more integrated ways, we deliver measurable and transformational outcomes at pace and scale. Our solutions accelerate ROI, remove complexity, and solve real CX and EX challenges.
We help ambitious organisations design and deliver the seamless, personalised experiences their customers and people expect and deserve.
Atombit's solutions are grouped into four solution families: enabling Growth, driving Efficiency, mitigating Risk, and optimising Talent. Each is engineered to unlock value across the customer and employee lifecycle. This is where human ingenuity (atoms) meets machine capability (bits), delivering precision transformation that turns potential into competitive advantage.
