Data-Driven Customer Engagement will Power the Next Era of Value Creation & Growth
London, UK [07/05/25] Profusion, a leader in data-driven customer engagement, CRM lifecycle transformation, data consultancy and analytics, today announced it has joined Atombit, the Experience Intelligence innovator. This strategic move builds on Profusion’s legacy of innovation, enabling the team to extend its impact, deepen its capabilities, and scale client outcomes across new industries and markets.
The acquisition is one of three simultaneous transactions completed by Atombit, alongside J2 Reliance and DWise, following its first acquisition of Amplify Analytix in November 2024. Together, these companies form the foundation of Atombit's ambition to build the market leader in Experience Intelligence ROI.
Initially established as an email CRM and marketing automation consultancy, Profusion has played a critical role in shaping the email marketing industry in the UK and was a founding member of the Email Marketing Association (now Email Council at the Data & Marketing Associations). Recognising that data must sit at the heart of personalised engagement, Profusion evolved into a full-service partner capable of designing, building, executing, and optimising customer journeys at scale. Profusion has since evolved to additionally offer a full suite of data and analytics consultative services, led by a holistic approach to getting value from an organisation’s data ecosystem. Their expertise spans both CRM and data, combining both the technical and strategic capabilities required to succeed in this data driven world.
"We’ve been passionate about the intersection of data, technology, and customer engagement since the very beginning," said Guy Marson, CEO of Profusion. "Joining Atombit gives us the platform to expand our impact, scaling what we do best: helping businesses turn customer insights into strategic advantage. We’re proud of where we’ve come from, and even more excited about what we’ll achieve together."
"Profusion brings a powerful combination of data and CRM strategy, technology, and execution to Atombit’s Experience Intelligence vision," said Paolo, CEO of Atombit. "Their ability to support businesses at every stage of data and CRM maturity - from architecting scalable infrastructure to designing and deploying CRM-native lifecycle engagement programmes - is a strong addition to our capabilities.
With deep expertise across Salesforce Marketing Cloud, HubSpot, Braze, and Adobe ecosystems, and a proven, ROI-led delivery model, Profusion adds immediate value to our portfolio. Their strong UK presence and results-focused approach make them a perfect fit for our ambition to scale transformational outcomes for global brands. We’re excited to welcome Guy and the Profusion team to Atombit."
Profusion will operate as a wholly owned subsidiary of Atombit, maintaining its commitment to delivering exceptional results for clients. Over time, Profusion’s brand will be fully integrated into Atombit's, as part of a unified go-to-market strategy designed to create even greater value for clients and career opportunities for employees. Clients will continue to work with their existing Profusion team while gaining access to the broader Atombit ecosystem - combining deep technical excellence, sector-specific experience, and the scale advantages of intelligent shoring from group delivery centres.
The acquisition is one of three simultaneous transactions completed by Atombit, alongside J2 Reliance and DWise, following its first acquisition of Amplify Analytix in November 2024. Together, these companies form the foundation of Atombit's ambition to build the market leader in Experience Intelligence ROI.
Initially established as an email CRM and marketing automation consultancy, Profusion has played a critical role in shaping the email marketing industry in the UK and was a founding member of the Email Marketing Association (now Email Council at the Data & Marketing Associations). Recognising that data must sit at the heart of personalised engagement, Profusion evolved into a full-service partner capable of designing, building, executing, and optimising customer journeys at scale. Profusion has since evolved to additionally offer a full suite of data and analytics consultative services, led by a holistic approach to getting value from an organisation’s data ecosystem. Their expertise spans both CRM and data, combining both the technical and strategic capabilities required to succeed in this data driven world.
"We’ve been passionate about the intersection of data, technology, and customer engagement since the very beginning," said Guy Marson, CEO of Profusion. "Joining Atombit gives us the platform to expand our impact, scaling what we do best: helping businesses turn customer insights into strategic advantage. We’re proud of where we’ve come from, and even more excited about what we’ll achieve together."
"Profusion brings a powerful combination of data and CRM strategy, technology, and execution to Atombit’s Experience Intelligence vision," said Paolo, CEO of Atombit. "Their ability to support businesses at every stage of data and CRM maturity - from architecting scalable infrastructure to designing and deploying CRM-native lifecycle engagement programmes - is a strong addition to our capabilities.
With deep expertise across Salesforce Marketing Cloud, HubSpot, Braze, and Adobe ecosystems, and a proven, ROI-led delivery model, Profusion adds immediate value to our portfolio. Their strong UK presence and results-focused approach make them a perfect fit for our ambition to scale transformational outcomes for global brands. We’re excited to welcome Guy and the Profusion team to Atombit."
Profusion will operate as a wholly owned subsidiary of Atombit, maintaining its commitment to delivering exceptional results for clients. Over time, Profusion’s brand will be fully integrated into Atombit's, as part of a unified go-to-market strategy designed to create even greater value for clients and career opportunities for employees. Clients will continue to work with their existing Profusion team while gaining access to the broader Atombit ecosystem - combining deep technical excellence, sector-specific experience, and the scale advantages of intelligent shoring from group delivery centres.
About Profusion
Profusion is a data consultancy and CRM and marketing automation agency dedicated to transforming businesses through data, AI, and marketing technology. With over 20 years of experience, we empower enterprise organisations to harness their data assets, delivering personalised customer experiences and driving measurable growth.
Our multidisciplinary team specialises in designing and implementing scalable data infrastructures, predictive models, and AI-driven strategies to optimise business performance. We also blend marketing strategy and data science with deep marketing technology expertise to help enterprise organisations design, build, and optimise customer journeys that maximise loyalty, lifetime value, and sustainable growth.
At Profusion, our mission is to put data at the heart of every decision, enabling businesses to unlock their full potential.
Our multidisciplinary team specialises in designing and implementing scalable data infrastructures, predictive models, and AI-driven strategies to optimise business performance. We also blend marketing strategy and data science with deep marketing technology expertise to help enterprise organisations design, build, and optimise customer journeys that maximise loyalty, lifetime value, and sustainable growth.
At Profusion, our mission is to put data at the heart of every decision, enabling businesses to unlock their full potential.
About Atombit
Atombit is an experience intelligence innovator and AI solutions provider, transforming how businesses build profitable, enduring relationships with customers and employees.
By combining data, AI, and automation in smarter, more integrated ways, we deliver measurable and transformational outcomes at pace and scale. Our solutions accelerate ROI, remove complexity, and solve real CX and EX challenges.
We help ambitious organisations design and deliver the seamless, personalised experiences their customers and people expect and deserve.
Atombit's solutions are grouped into four solution families: enabling Growth, driving Efficiency, mitigating Risk, and optimising Talent. Each is engineered to unlock value across the customer and employee lifecycle. This is where human ingenuity (atoms) meets machine capability (bits), delivering precision transformation that turns potential into competitive advantage.
By combining data, AI, and automation in smarter, more integrated ways, we deliver measurable and transformational outcomes at pace and scale. Our solutions accelerate ROI, remove complexity, and solve real CX and EX challenges.
We help ambitious organisations design and deliver the seamless, personalised experiences their customers and people expect and deserve.
Atombit's solutions are grouped into four solution families: enabling Growth, driving Efficiency, mitigating Risk, and optimising Talent. Each is engineered to unlock value across the customer and employee lifecycle. This is where human ingenuity (atoms) meets machine capability (bits), delivering precision transformation that turns potential into competitive advantage.
