A relationship built since 2019, now elevated to a group-level European alliance, uniting Medallia's experience platform with Atombit's AI, data and consulting.
No one needs convincing that customer and employee experience matters. The uncomfortable truth is how few organisations can say what it is worth in profit, or do anything fast enough to change it. The ones pulling ahead sense what their customers and people need, understand it in the moment, and act on it faster than the competition. That takes two things working together: an AI-driven platform that captures experience context at enterprise scale, and the data and people to turn it into decisions and results. This alliance brings both.
Medallia's AI-driven platform is trusted by the world's biggest brands, including 7 of the Fortune 10. It captures what customers and employees are telling a business across every channel, from calls and surveys to reviews, support and digital behaviour, in real time, then helps enterprises act on it across the organisation, not just report on it. The brands that do build loyalty and growth their competitors find hard to match. Whether an organisation already runs Medallia, runs another platform, or is yet to begin, the prize is the same, to capture far more of that value, and it is exactly what this alliance is built to help them do.
The partnership begins in the Italian market, where Omega3C's track record and Medallia's enterprise presence give it immediate strength, and is built to scale across Atombit's European and international footprint, part of the group's wider ambition to become the partner enterprises turn to when they want experience to drive growth. The collaboration is already visible in the market: Atombit was a lead sponsor of Medallia's World Tour events in both London in April 2026 and in Milan just last month.
Commenting on the partnership, Paolo Righetti, Founder and CEO of Atombit, said:
A business that listens, thinks and acts like a human builds relationships its competitors cannot copy. Experience data only matters when it changes what a business does next: the decision, the process, the result. Medallia is the platform the world's biggest brands trust to understand their customers and people at scale, and together we make sure that understanding becomes action. We have delivered for Medallia's clients since 2019. The difference now is scale: with the full weight of the group behind us, we can help far more organisations turn experience into growth they can measure.
Paolo RighettiEric Din, SVP of Growth and Alliances at Medallia, added:
Enterprises no longer just want to see what is happening across their customer and employee journeys, they want to act on it, automatically and across the organisation. Delivering that at enterprise scale requires the right technology and the right partners. Atombit has been a trusted extension of our business for years, and the depth they bring in AI, data and consulting makes them exactly that. We are proud to be growing this relationship into a more strategic alliance, starting in Italy where we’ve had proven success, and extending that ambition to reach many more markets.
Eric DinCorrado Pelligra, Business Partner at Atombit, said:
The hardest part of any experience programme is not the technology, it is getting an organisation to act on what it learns. Our work starts well before implementation, with the strategy and design that define the change that is needed and the outcomes that matter, and we stay with it through delivery, adoption and the return it generates. As part of Atombit, we can now do that for far more enterprises, and take them further.
Corrado PelligraAbout Atombit
This is where human ingenuity, the atoms, meets technology capability, the bits, helping businesses understand what is happening, decide in real time and act effectively. The result is a more connected, responsive, profitable and value-focused business model.
Formed through acquisitions across Europe and backed by Palatine Private Equity, Atombit brings together around 200 specialists across Europe and India.
