Press release
Atombit Secures Backing from Palatine Private Equity and Announces Trio of Strategic Acquisitions to Accelerate Growth
Acquisitions Create a Market Leader in Experience Intelligence ROI
London, UK [07/05/25], Atombit, the Experience Intelligence innovator, announces a significant milestone in its growth journey with investment from Palatine Private Equity. Simultaneously, Atombit has acquired three specialist consultancies – J2 Reliance, Profusion, and DWise – bringing together proven solutions and market-leading talent to form a new leader in ROI-driven Experience Intelligence.
With Palatine’s backing, Atombit will scale its capabilities and geographic reach, delivering an integrated platform that replaces traditional consultancy engagements with dynamic, ROI-led models. Each acquisition expands Atombit’s ability to deliver high-impact transformation through unique expertise and strong client relationships.
“The backing from Palatine is a significant milestone in our journey; enabling us to complete the acquisitions of three exceptional businesses - DWise, J2 Reliance, and Profusion - complementing the outstanding Amplify Analytix team that joined us in November 2024.
“Our goal is to help every organisation deliver the experiences their customers and people expect by uniting human ingenuity and machine capability. We deliver proven Experience Intelligence solutions that eliminate the learning curve and maximise ROI—solving the real CX and EX problems organisations face every day.
“I am delighted to welcome the teams and clients of these exceptional businesses and look forward to our future success.”
“Atombit stands apart in a crowded landscape. It combines the clarity and ambition of a challenger with the experience and executional strength of a market leader. The founding team of Paolo Righetti, Luca Pepere, and Gabriele Albani have more than 20 years’ experience in data analytics, innovation, and transformation. They don’t just deliver transformation - they invent and industrialise solutions where others fall short, and they do it with pace, precision, and purpose. We’re proud to support a long-term strategy of organic growth and targeted acquisition.”
About Palatine
PalatinePalatine is a UK-based private equity firm backing ambitious, purpose-led businesses that drive innovation, value creation, and positive impact. With a strong track record in the technology and business services sectors, Palatine partners with exceptional management teams to accelerate growth through strategic investment and sustainable transformation. Its investment strategies span buyouts, impact investments, and growth credit, supporting companies at pivotal moments in their evolution.
About Atombit
www.atombit.comAtombit is a data and AI outcomes consultancy. We help our clients reimagine what they will become, reengineer how they get there, and stay until the outcome is realised. We combine human and artificial intelligence, atoms and bits, to deliver measurable outcomes across growth, efficiency and risk, directly connected to the P&L. We define the outcomes that matter most, and the route to them, with people who have done it before, on technology our clients own and control.
Atombit has more than 250 people across the UK, Italy, France, Bulgaria, the Netherlands, India and Tunisia. Founded by Paolo Righetti, Gabriele Albani and Luca Pepere, and backed by Palatine Private Equity, it brings together specialist companies with complementary expertise across data, AI, customer experience, and operational transformation.
