The job
Finding the market is the job. Yet most models only read the customers you already have, and miss the demand you never saw.
Flagship solutions
From the work we’ve delivered for marketing teams, three areas consistently stand out for the value they can create: where to compete, who to prioritise and how to act at scale. Think of them as a place to start, never a limit on where we can help.
Scale research capacity without scaling headcount. We combine embedded quantitative and qualitative capabilities with data, AI and platform-led (DIY) research tools to get to insight faster and flex with your priorities as they change.
Multinational consumer and health technology group
Reimagine
Reengineer
We designed and rolled out a single global brand health, reputation and customer experience programme across more than thirty markets, harmonising the KPI framework while allowing country and product level tailoring, and consolidating fieldwork under one managed structure. We activated the programme, running enablement workshops and building interactive dashboards so teams across every business unit could explore their own results, ask questions and act on them.
Realise
Use predictive data and AI to identify the behaviours and characteristics that signal customer value. Segment and prioritise customers accordingly, so acquisition, growth and retention effort goes where it is most likely to pay off.
International auto-parts distributor
Reimagine
Reengineer
We combined data analysis, customer research and predictive modelling to identify the strongest drivers of customer value. We then built value-based segments to power targeted acquisition and loyalty journeys, personalised by customer profile and vehicle characteristics.
Realise
Turn marketing automation into a growth engine, not just a technology platform. We help you connect CRM strategy, data, technology and campaign execution to build personalised journeys, automate key touchpoints and measure what contributes to revenue.
Leading UK trade & home improvement retailer
Reimagine
Reengineer
We connected customer data and behavioural signals across the existing marketing technology. We then automated new workflows that enabled real-time browse and basket triggers, personalised engagement and lifecycle campaigns, giving marketing greater speed, control and capacity.
Realise
Our portfolio
Beyond the flagship solutions, we apply data and AI to the decisions that shape acquisition, conversion, customer value and marketing ROI.
Predict the profit potential of every customer and optimise investment to maximise long-term value.
Use predictive intelligence to recommend the single best move for every customer, in every moment, across marketing, sales and service.
Use AI to analyse social and review data at scale. Identify shifts in sentiment to spot emerging issues and opportunities.
Measure how often your brand shows in AI-generated answers, where competitors are gaining and what influences your presence.
Connected value
The intelligence marketing creates shouldn’t stop at marketing. Shared with sales and CX, it improves the next decision and sends better signals back.
Marketing gives sales stronger signals on demand, intent and customer value.
Sales gets a better-qualified pipeline and a more reliable forecast.
Sales gives pipeline and conversion data back.
Marketing gets clearer proof of revenue contribution and a stronger case for investment.
Marketing gives customer value tiers and the expectations each campaign sets before the customer arrives.
CX gets context to prioritise retention effort and align the experience to customer value.
CX gives signals on friction, satisfaction, and what customers actually experience.
Marketing gets evidence to sharpen messaging, targeting and retention and close the gap between promise and experience.
Why us
We define the outcome and the route to it, with people who have done it before, on technology you own and control.
We define the outcome before we start.
We take you from functional silos to a business that acts as one.
We bring people who have done this before, in businesses like yours.
We run what you have, or build what you keep.
How we engage
Both are equally valid and can run in parallel.
Option 01
Broad
We assess where you stand today, identify the highest-value opportunities and size the return before defining what to do first.
This is the best option when the priority is not yet clear, but the goal to improve performance is.
Option 02
Narrow
Bring us the problem, process or outcome you want to improve most. We'll define the business case, design the right intervention and take the first increment into production.
This is best when the priority is already clear and it needs a route to delivery.
Book a working session
Here is exactly what happens, so you can decide whether it's worth the diary slot.
We read your public numbers, your market and your technology footprint.
We map where value is leaking today and what is blocking it. You do most of the talking.
A shortlist of the opportunities worth sizing, an honest read on what is in the way, and a clear next step.
A one-page summary within two working days. Yours to keep, whether or not you engage us.
No pitch, no pressure. A working session with the goal of helping you to unlock value.
